Tuesday, April 1, 2008

Article: Why you're a big sucker.

Posted By Paul

No this is not an April Fool's joke. It's an article I came across at CNN Money written by a behavioral economist that talks about the psychology of making purchases and how much of human nature involves illogical spending choices.

I liked the fact that the author concludes with:

"What's the seller trying to do here?"

Which reminded me of my posting:

Know Their Agenda


Read the full article on CNN Money by going here

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